Mystery Shopping

The PHG mystery shopping program is a unique blend of both our retail and research service divisions. An expertise in both the research and retail arenas makes PHG your best choice for implementing mystery shopping in your business establishment. Mystery shopping provides an excellent means of observing daily operations by coming face-to-face with the people who directly affect your bottom line. The most successful mystery shopping programs are used regularly and act as a tool for performance measurement and improvement.

Whether your customer service needs improvement, safety issues need to be explored or increased sales are the goal, the PHG project management team will help you determine your project’s scope, methodology and questionnaire needs. Once the scope of your mystery shopping program is defined, PHG will deploy a national force of experienced secret shoppers to get you the answers you need to what is happening in your establishments fast. The data PHG secret shoppers gather will be expertly analyzed and reported to give you direction on how to improve performance.